Sonica Katoch

Strategy
Partnering with Destination Toronto and City of Toronto, our Creative Studio secured the FIFA World Cup 2026 bid through the "All In TO" campaign. This strategy differentiated the city by proving that in 2026, the world isn't coming to Toronto; it’s already here. We showcased our premier infrastructure and global diversity to confirm we were ready for the world stage.

Creative
We delivered a comprehensive 360° visual suite featuring high-energy sizzle videos, photography, event signage, venue decoration, and custom gifting. The bid was anchored by a 160-slide keynote presentation and a premium 50-page perfect-bound book.

Site Visit
To welcome the FIFA delegation, we executed a full brand takeover of BMO Field and provided custom cleats and a commemorative book as gifts. The visit concluded with a massive 160-slide pitch demonstrating our hosting infrastructure, supported by a heavy-hitting speaker lineup including Mayor John Tory, Larry Tanenbaum, Dwayne De Rosario, and Pinball Clemons.