Sonica Katoch

Concept
Still Thinking is a quiet, human-first residency in cafes beloved by the communities they reside in. Rather than showcasing what AI can do, Anthropic is reframing the “brand pop-up” with restraint and trust. By deferring to each café’s unique character, Still Thinking exists as a quiet guest rather than a loud takeover—seamlessly integrating into the space to honour the community’s established rhythm.

Handwritten prompts are placed across the space that invite conversation, self-reflection, or nothing at all. True to Anthropic’s core principles, the interaction prioritizes individual autonomy over forced engagement.

Outcome
Still Thinking is built on the principle that AI should supplement rather than overshadow. A departure from traditional marketing with subtle, high-trust integrations, this brand experience honours human curiosity by offering a genuine touchpoint before quietly receding, letting the technology exist without demanding anything in return.