Hustle & Flow
We were tasked to develop a lifestyle collection that showcases the duality of the Toronto Argos’ ethos, both on and off the field. This collection blends the team's on-field intensity with Toronto's urban fashion scene. Launched ahead of the season, it features mineral-washed hoodies, tees, and apparel inspired by the Argo's nautical roots.
Designer (brand/visual design, apparel design, set design/direction)
Toronto Argonauts
Lifestyle Brand & Capsule Collection
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