Global Toronto Area
We were tasked to connect Toronto FC with our loyal fanbase to the global game of soccer. We launched the sub-brand with the 2024 Community Kit, scaling in impact as we approach the global stage of the 2026 FIFA World Cup. As the world converges on our doorstep in 2026, we’ve reclaimed the GTA as the Global Toronto Area—a home where every culture belongs.
On select TFC game days, we transformed the North Turf at BMO Field into the Global Toronto Area Market - featuring specialty eats and drinks, lively fan games, and an exclusive view of the beautiful game.
Role
Designer (brand/visual design), concept development, creative strategy
Client
Toronto FC
Marketing Campaign, Experiential
© 2024
