Globl Jam
Canada Basketball tasked us to provide a full brand identity and supporting collateral for the international Under-23 basketball showcase that treated basketball as culture, not just competition.
It's purpose is to spotlight the Women’s and Men’s FIBA teams in addition to including the intersection of music, fashion, community, and diversity. The challenge was to make the visual system work across contexts that rarely share a design language.
This is the world’s showcase.
Role
Lead Designer (brand/visual design, concept development, creative strategy)
Client
Canada Basketball
Sportsnet
Basketball Tournament
© 2022
