House of Hockey
The Toronto Maple Leafs, in partnership with drew house, launched House of Hockey, an inclusive ball hockey program addressing the systemic barriers keeping youth out of reach for accessible hockey opportunities.
We kicked off the program during the 2024 NHL All-Star week and transformed MLSE Launchpad, a community-centric hub, inviting influencers, local youth, community leaders, and celebrities to garner attention allowing the next generation to rethink hockey.
Role
Designer (brand/visual design)
Client
Toronto Maple Leafs
drew house
Experiential, Community Activation
© 2024
