House of Hockey

The Toronto Maple Leafs, in partnership with drew house, launched House of Hockey — an inclusive ball hockey program addressing the systemic barriers keeping youth out of reach for accessible hockey opportunities. We kicked off the program during the 2024 NHL All-Star week and transformed MLSE Launchpad, a community-centric hub, inviting influencers, local youth, community leaders, and celebrities to garner attention allowing the next generation to rethink hockey.

Role

Designer

Client

Toronto Maple Leafs
drew house

Experiential, Community Activation

© 2024