House of Hockey
The Toronto Maple Leafs, in partnership with drew house, launched House of Hockey — an inclusive ball hockey program addressing the systemic barriers keeping youth out of reach for accessible hockey opportunities. We kicked off the program during the 2024 NHL All-Star week and transformed MLSE Launchpad, a community-centric hub, inviting influencers, local youth, community leaders, and celebrities to garner attention allowing the next generation to rethink hockey.
Designer
Toronto Maple Leafs
drew house
Experiential, Community Activation
© 2024