House of Hockey
The Toronto Maple Leafs, in partnership with drew house, launched House of
Hockey — an inclusive ball hockey program addressing the systemic barriers
keeping youth out of reach for accessible hockey opportunities.
We kicked off the program during the 2024 NHL All-Star week and transformed MLSE
Launchpad, a community-centric hub, inviting influencers, local youth,
community leaders, and celebrities to garner attention allowing the next
generation to rethink hockey.
Role
Designer (brand/visual design)
Client
Toronto Maple Leafs
drew house
Experiential, Community Activation
© 2024
