project
A creative refresh for MLSE Foundation's Change the Game. A transmedia campaign with a consistent effort to invest in our future all-stars and hometown heroes, leaving no player behind.
role
Designer,
MLSE Creative Studio
Team
Creative Director Kevin Mones
Art Director Peiying Cheung
Designer Ben Lam, Sonica Katoch
Motion Hasan Dadah
tools
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
FIGMA
Client
MLSE Foundation (In-House)
Year
2022
OBJECTIVE
In 2020, CTG 1.0 drove awareness to the systemic barriers preventing youth from reaching their potential. But, without enterprise-wide department integration and support, the campaign hadn’t yet reached it’s full potential. The new goal is to rally our fans and partners to fundraise $30M in 4 YEARS.
