project
Introducing Canada Basketball’s first annual Next Gen Tournament in Toronto 2022. Full brand identity and supporting collateral designed for the international invitational to showcase TALENT FROM ACROSS THE GLOBE competing in an Under-23 tournament. Spotlighting the WOMEN'S AND MEN'S Fiba TEAMS and the intersection of music, fashion, community and diversity. This is the world's showcase.
www.GLOBLJAM.ca
role
Designer,
MLSE Creative Studio
Team
Creative Director Kevin Mones
Art Director Peiying Cheung & Wilson Duong
Designer Sonica Katoch

Motion Hasan Dadah
Copy Writer Clayton Hansler
tools
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
FIGMA
Client
Canada Basketball
SPORTSNET
venue
MATTAMY ATHLETIC CENTRE
Year
2022
