project
We were tasked to develop a creative direction for Toronto’s FIFA World Cup 2026 host city bid along with related collateral consisting of photography, sizzle videos, signage, decoration, gifting, a 50 page perfect bound book, and a 160 slide keynote to accompany speakers during their presentation.
role
Designer,
MLSE Creative Studio
Team
Creative Director Kevin Mones
Art Director Peiying Cheung
Designers Anthony Laksama, Ben Lam, Sonica Katoch
Photography Johany Jutras
Illustrator LeeAndra Cianci
Agency Recess Creative, ICON Digital
tools
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
FIGMA
Client
Destination Toronto/City of Toronto
venue
BMO Field, Hotel X
Year
2021
OBJECTIVE
The City of Toronto and bid partners welcomed the Fédération Internationale de Football Association (FIFA) delegation for the FIFA World Cup 2026 host city site visit. MLSE, Destination Toronto, Canada Soccer, Exhibition Place, the Province of Ontario and Government of Canada, businesses and community leaders met with the delegation to showcase Toronto’s diversity, capacity and collaboration. Notable Speakers included MLSE Chairman Larry Tanenbaum, Mayor John Tory, Pinball Clemens, and Dwayne De Rosario. As a Creative Studio, we aimed to showcase that hosting the world cup meant the world isn’t coming to Toronto, it’s already here. All in TO.
