project
In honour of International Women’s Day, we launched a social campaign with Canada Basketball to help spark change and bring awareness to women athletes in basketball and beyond. Having the Senior Women’s National Team, influencers, allies, media personalities and other women athletes to write Mad Love letters to their younger selves to de-stigmatize the perception of women in sports.
role
Designer,
MLSE Creative Studio
Team
Creative Director Kevin Mones
Art Director Caroline Shaw
Designers Alison Grant, Bianca Naje, Kristen Saluma, Sonica Katoch
Strategy Deven Dionsi
Copywriter Sean Ngo
Agency SID LEE
tools
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
Client
Canada Basketball
Year
2021
Social Campaign
Toronto Wildpostings
OOH
